Strategy for success in Macedonia
What’s the right strategy for success in Macedonia? Why is it hard to make it here?
Essentially, it’s down to two things:
- Your definition of success (which conditions need to be satisfied, which goals need to be achieved)
- Your plan for success (how you plan to achieve the goal)
Ultimately, if you don’t know where you’re heading, you will always be in the wrong place. Therefore, you’ll need to define:
- Where you want to go
- The turnover you want to achieve
- The services you offer
- The products you produce
- How many people you want in a team
For the best results, we always aim to define the deadlines beforehand and allocate members of the team for each goal.
And when moving towards success, we shouldn’t only be motivated by the end goal. Instead, we should look forward to the way there and cherish every small success and every solved problem. And, of course, we should be driven by the consistent desire for a new, better goal.
So, where’s the challenge here?
Finding the right team, of course!
Usually, people with the same vision and enthusiasm are not found, but made. By focusing our attention on the big picture, describing it well, and being consistent with our promises, the right people will join and propel us further. Everything else will simply follow.
Overall, the greatest challenge is that we don’t have resources to learn from. As a result, we grow by trial and error. Unfortunately, when we learn from online resources, follow world trends, attend numerous webinars and buy hundreds of courses, our service may still fall flat in Macedonia. In fact, it will either be too expensive to implement or it won’t yield any results.
Therefore, it’s crucial to adapt world trends to suit Macedonia and the Macedonians, as one trend doesn’t work everywhere and appeal to everyone.
Trends that will dramatically change Digital Marketing in 2021
Trends That Will Dramatically Change Digital Marketing in 2021
As we look upon 2021, we must ask ourselves:
Which dramatic changes in consumer behaviour and marketing strategy will have a positive impact on campaigns and digital marketing in general?
Luckily, there’s reason to believe that the future in the digital world will be bright. In fact, many digital channels have significantly benefited from an unfortunate situation, one being Zoom, which experienced a dizzying share growth during the pandemic.
Let’s look at some trends we predict will dramatically change digital marketing in 2021:
Change in Consumer Behaviour
Although additional effort and research will be needed to predict consumer and user behaviour, it’s certain that companies and brands will have to undergo drastic changes in their approach to marketing.
Traditional event types and sale lounge visits will adapt to the ‘new normal’, subsequently bringing in a dramatic increase in virtual events and online sales.
Businesses Will Digitise
The pandemic has forced companies to digitise and a large number have begun heavily investing in digital platforms, e-commerce, bots, e-mail marketing, apps, artificial intelligence and the like. We expect this trend to continue well into the future.
Focus on Social and Ethical Responsibility
Studies have shown that business ethics will be at the forefront of marketing. Thus far, companies have somewhat neglected broadcasting their ethics and morals, which has, in turn, driven their customers away.
Nowadays, more brands have begun practicing anti-consumerism, an approach that didn’t make sense in the past.
Influencer Marketing Will Be Crucial
Although consumer brands have been using influencers in their campaigns for a while, the pandemic and physical restrictions have boosted influencer marketing to new heights.
Hopefully 2021 will be full of optimism, with a focus on digitisation and digital services, and with consumers striving for a faster and more simplified online experience.
Why Should Your Business Be on Social Media?
It’s almost certain that one of the first things you’ve heard about building a business is carving a social media footprint. It seems as if businesses wouldn’t be able to survive without it!
Although that’s not entirely true, social media will undoubtedly be a valuable asset to your marketing strategy and an indispensable link to your strategy chain.
But social media is not a one-and-done solution, neither is it a one-size-fits-all. So, to use it to its full potential, you need to think about your goals.
In general, there are 9 goals for being present on socials:
- Raising brand awareness
- Attracting visitors to your website
- Creating potential clients
- Growing revenue
- Raising brand engagement
- Building a community around your business
- Offering customer service
- Increasing your presence in print
- Talking with customers about your brand
These points will probably have more than one goal, but that’s fine. In fact, it’s generally encouraged.
However, you should focus on only a few goals until you’re confident enough that you (or your team) can handle more.
Are Businesses Without Digital Marketing Doomed to Fail?
Nowadays, it’s almost unthinkable for a business to neglect digital marketing. Even companies that have observed fantastic results with their campaigns will be forced to continuously adapt to stay in the game.
The automobile industry is a great example of this, i.e., Tesla has developed an innovative approach for constructing vehicles to resemble smartphones in that they contain touch screens and lack dealerships. In the beginning, everyone thought this was impossible, but Tesla has remained the fastest-growing vehicle manufacturer.
We can see a similar trend with many other businesses. The pandemic has shown us that business models which cannot be modernised or digitised will be left behind and forced to shut down to avoid unnecessary repercussions. In fact, underdeveloped countries are the only ones allowing state intervention for failing businesses under the pretext of protecting employees. Unfortunately for those involved, this inadequate practice leads to further indebtment and a more catastrophic collapse in the coming years.
Business leaders who want to maintain a competitive edge and keep up with trends need to ponder which aspect would benefit from automatising, new technologies, and digital marketing.
What to Look Out for When Promoting Your Brand
Platform Your Employees
There’s nothing more personable than a smiling face promoting your brand.
Often, companies post photos of team building events. While that’s all well and good, it’s difficult to differentiate individuals. Although team photos can be fun and have a certainly place in your strategy, you should never underestimate the power of a solo shot.
Share, But Don’t Overshare
As a company working with clients and partners, you undoubtedly have many interesting stories to share about them and your joint projects. A successful product or an award-winning service should be celebrated not just internally, but externally as well, through social media.
Don’t cleave to posting tediously long announcements about launching your app or financing a start-up. Although sometimes these posts should be seen on your page, ponder other ways of presenting the story. And remember to mind your tone – formal writing rarely does well on social media. Choose your brand voice, adapt it to your audience, and stick with it.
Neglecting Your Capabilities
Have you ever wondered why a talented individual would want to join your company? Is it the competitive salary? The delectable lunch provided? Not exactly!
In fact, more often than not, driven employees choose to become a part of a company because of their intrinsic desire to grow as a professional by contributing to the growth of their workplace.
As a result, ensure you show the outside world that you house intellectuals and professionals in your industry. Follow the simple truth that talent attracts talent, regardless of whether it’s directly or indirectly. And remember, showcase that you have people who are great and easy to work with.
Why Digital Marketing?
Digital marketing is the most cost-effective option on the market today. All funds invested are funnelled towards the right place and target the right people.
Nowadays, video seems to bring about the greatest advantage. Results are incredibly easy to follow and you can easily establish a direct communication line with consumers.
Since we carry our smartphones with us everywhere (even to a fault), social networking sites are our favourite source of entertainment. This is why it’s imperative for a business to be present on as many channels as possible, i.e., everywhere the target audience most often lingers.
As younger generations are glued to their digital devices and social media, they prefer solving issues with digital tools. Therefore, it’s more likely that they would refer to the Internet for shopping and ordering takeout.
So, if your business doesn’t take advantage of this vast pool of opportunity, you’ll miss out on a profitable source of income and a personal connection with your customers.