We’ve said it before, but we don’t mind saying it again – we’ve been working with some of the most prominent furniture manufacturers in the region for years now.
Some days, it feels like we’ve lived a few lifetimes.
But these collaborations revealed a new potential for us – 3D modeling. We have a whole blog post about why we, a marketing agency, started 3D modeling, something that’s not obviously marketing (but it very much is). Despite the production and sales process getting digitalized left, right, and center, we still get probed about the time we spend 3D modeling furniture and how that’s helped our clients.
So let’s talk about why we do it and what it’s done for us.
The Great Things About 3D Modeling
We get it, it’s a new(ish) concept, and you’re skeptical. But we’ll keep on doing it because:
It Saves Time
Does your team still build an entire product, cross their fingers, and then realize it’s a dud? That may not be horrible if you’re working with small products. But, if you’re in the furniture industry, it can set your production and launch back months. With 3D modeling, we can tweak and twirl things and slash the time it takes to get the perfect design. Plus, you’ll virtually eliminate those trial-and-error headaches. You’re welcome.
It Makes Fantastic Prototypes
It just makes sense, doesn’t it? You can visualize your creation before spending a dime on manufacturing. It’s like you can see the future – the bed would be too bulky, the chair wouldn’t go with that dining table in a set, etc. With 3D modeling, your business won’t have to invest in creating costly physical prototypes – it’s all digital. Maybe it’s time to add ‘manufactures furniture’ to the CV…
It Saves Money
We know you business owners will love this one! If your agency can prototype and experiment with your product digitally, you won’t have to shell out big bucks for physical trials. Traditional prototyping involves not only the cost of materials but also the labor-intensive process of physically building the product. 3D modeling won’t make your accountant sweat bullets because the development process is leaner, faster, and cheaper.
It Allows for Customization
We’ve heard it loud and clear from our clients – generic solutions are out. Nowadays, every business wants tailor-made solutions and custom features to stand out. Well, 3D modeling can do just that – offer you a customized solution with a few clicks. Imagine you’ve got a design on the screen, and something doesn’t quite sit right. With 3D modeling, you’re not stuck with a ‘take it or leave it’ scenario. You can change it. And then you can change it again. Sure, it might test the patience of the designer, but they knew what they signed up for, right?
It Makes for a Great Online Presentation
As we said, a good 3D render can show the product from multiple angles. This experience mimics the way a buyer would inspect a product before purchasing it in the store. While they can’t touch it, they can see it in a dynamic environment – rotate it, zoom in, and scrutinize every detail. After all, you wouldn’t buy a shirt without checking if it has an open chain back, would you? That’s exactly how your customers feel when they can only see your product head-on. Digitally though, customers can visualize the product because the renders are exceptionally lifelike.
It Boosts Sales
A survey conducted by The Harris Poll reveals that 60% of online shoppers are more likely to buy a product if they see it in 3D or augmented reality (AR). Online shopping is quickly becoming our ‘default’, so visualizing the products you’re buying is crucial. This is a testament to the power of giving your consumers a closer look at your products without hauling them to your physical store. In the end, you must make the experience smooth. Don’t make your customers jump through hoops to buy your product. We’re all getting lazier anyway!