You know, marketing agencies are a dime a dozen.
And more often than not, they’re all the same. With the same services, the same offers. Heck, even the same prices.
We could’ve stuck to the same-old, same-old, too. God knows it would’ve been easier.
But following the sheep is just not our thing. We’ve never been content with blending into the crowd. So, we made a decision to start doing something that no other agencies around us were – 3D modelling.
We raised a few eyebrows. But where’s the fun without it?
Ready to find out how this came to be?
Well, we’re telling you anyway.
What is 3D modelling?
Let’s break it down in the simplest terms possible.
3D modelling is digitally sculpting objects and spaces in three dimensions. If you want it even simpler, it’s when someone creates a visual representation of real-life items or scenes that allow you to rotate, zoom in, and interact with on a screen.
Now, if you’ve read a thing or two about our agency on this site, you’ll know that we’ve got long-standing working relationships with some of the best furniture manufacturers in the country. We create their marketing materials, run their online stores, and engage their customers. But from 2023, we started 3D modelling their furniture for easier visualization.
We got tired of calling it a day after a standard photoshoot of a chair or a table. We wanted potential customers to spin the furniture around, zoom in on it, and picture it in various settings.
Sounds intriguing? We thought so too. And that’s why we took a deep dive.
Why It Makes Sense for Our Agency
Why It Makes Sense for Our Agency
So, you know that we don’t play it safe. But there’s a method to our madness, and it all comes down to why 3D modeling made perfect sense for EON.
We Work With Furniture Manufacturers
Some of the most prominent furniture manufacturers in the country were our very first clients. After working with a few of them over the years, we saw the untapped potential in the industry. Online furniture shopping in the region was growing by the minute, but the customers still went in-store to see the products set up before buying.
We thought we could reduce the length of the process by helping buyers visualize their purchase in their space.
We Love a Challenge
Many associate 3D modeling with architects. But since we can’t legally claim to be ones, we had to settle for the next best thing – using our graphic design team. So, it wasn’t just about seizing a market opportunity.
For better or worse, we’re a bunch that thrives on challenges. We don’t accept limiting beliefs. The status quo? We don’t know her.
3D modeling pushed the boundaries of what was possible in marketing and what we thought we should be doing. It was too tempting, we couldn’t help but jump.
We See Potential for Growth
We’d go stir-crazy if we just stayed put. Our team saw the potential in 3D modeling to grow our skills and help the furniture manufacturing industry as a whole by cementing the importance of a webshop and digital visualization. It’s a dynamic, ever-evolving field and a playground for inspiration.
This is not your run-of-the-mill job. With a myriad of tools and innovations sprouting up year after year, it keeps our team on their toes and sustains our enthusiasm for longer.
3D modeling was the highlight of 2023.
Today, our 3D team consists of just a handful of people, but our doors are always open for young starry-eyed talents that can propel us even further. We love that 3D modeling has grown into a full-time position at EON and we’re ecstatic to see where it could lead us.
We promise we’re not switching industries. But we might be expanding…