What to Look Out for When Promoting Your Brand
Platform Your Employees
There’s nothing more personable than a smiling face promoting your brand.
Often, companies post photos of team building events. While that’s all well and good, it’s difficult to differentiate individuals. Although team photos can be fun and have a certainly place in your strategy, you should never underestimate the power of a solo shot.
Share, But Don’t Overshare
As a company working with clients and partners, you undoubtedly have many interesting stories to share about them and your joint projects. A successful product or an award-winning service should be celebrated not just internally, but externally as well, through social media.
Don’t cleave to posting tediously long announcements about launching your app or financing a start-up. Although sometimes these posts should be seen on your page, ponder other ways of presenting the story. And remember to mind your tone – formal writing rarely does well on social media. Choose your brand voice, adapt it to your audience, and stick with it.
Neglecting Your Capabilities
Have you ever wondered why a talented individual would want to join your company? Is it the competitive salary? The delectable lunch provided? Not exactly!
In fact, more often than not, driven employees choose to become a part of a company because of their intrinsic desire to grow as a professional by contributing to the growth of their workplace.
As a result, ensure you show the outside world that you house intellectuals and professionals in your industry. Follow the simple truth that talent attracts talent, regardless of whether it’s directly or indirectly. And remember, showcase that you have people who are great and easy to work with.
Why Digital Marketing?
Digital marketing is the most cost-effective option on the market today. All funds invested are funnelled towards the right place and target the right people.
Nowadays, video seems to bring about the greatest advantage. Results are incredibly easy to follow and you can easily establish a direct communication line with consumers.
Since we carry our smartphones with us everywhere (even to a fault), social networking sites are our favourite source of entertainment. This is why it’s imperative for a business to be present on as many channels as possible, i.e., everywhere the target audience most often lingers.
As younger generations are glued to their digital devices and social media, they prefer solving issues with digital tools. Therefore, it’s more likely that they would refer to the Internet for shopping and ordering takeout.
So, if your business doesn’t take advantage of this vast pool of opportunity, you’ll miss out on a profitable source of income and a personal connection with your customers.