Platform Your Employees
There’s nothing more personable than a smiling face promoting your brand.
Often, companies post photos of team building events. While that’s all well and good, it’s difficult to differentiate individuals. Although team photos can be fun and have a certainly place in your strategy, you should never underestimate the power of a solo shot.
Share, But Don’t Overshare
As a company working with clients and partners, you undoubtedly have many interesting stories to share about them and your joint projects. A successful product or an award-winning service should be celebrated not just internally, but externally as well, through social media.
Don’t cleave to posting tediously long announcements about launching your app or financing a start-up. Although sometimes these posts should be seen on your page, ponder other ways of presenting the story. And remember to mind your tone – formal writing rarely does well on social media. Choose your brand voice, adapt it to your audience, and stick with it.
Neglecting Your Capabilities
Have you ever wondered why a talented individual would want to join your company? Is it the competitive salary? The delectable lunch provided? Not exactly!
In fact, more often than not, driven employees choose to become a part of a company because of their intrinsic desire to grow as a professional by contributing to the growth of their workplace.
As a result, ensure you show the outside world that you house intellectuals and professionals in your industry. Follow the simple truth that talent attracts talent, regardless of whether it’s directly or indirectly. And remember, showcase that you have people who are great and easy to work with.