It’s almost certain that one of the first things you’ve heard about building a business is carving a social media footprint. It seems as if businesses wouldn’t be able to survive without it!
Although that’s not entirely true, social media will undoubtedly be a valuable asset to your marketing strategy and an indispensable link to your strategy chain.
But social media is not a one-and-done solution, neither is it a one-size-fits-all. So, to use it to its full potential, you need to think about your goals.
In general, there are 9 goals for being present on socials:
- Raising brand awareness
- Attracting visitors to your website
- Creating potential clients
- Growing revenue
- Raising brand engagement
- Building a community around your business
- Offering customer service
- Increasing your presence in print
- Talking with customers about your brand
These points will probably have more than one goal, but that’s fine. In fact, it’s generally encouraged.
However, you should focus on only a few goals until you’re confident enough that you (or your team) can handle more.