You know, marketing agencies are a dime a dozen.
And more often than not, they’re all the same. With the same services, the same offers. Heck, even the same prices.
We could’ve stuck to the same-old, same-old, too. God knows it would’ve been easier.
But following the sheep is just not our thing. We’ve never been content with blending into the crowd. So, we made a decision to start doing something that no other agencies around us were – 3D modelling.
We raised a few eyebrows. But where’s the fun without it?
Ready to find out how this came to be?
Well, we’re telling you anyway.
What is 3D modelling?
Let’s break it down in the simplest terms possible.
3D modelling is digitally sculpting objects and spaces in three dimensions. If you want it even simpler, it’s when someone creates a visual representation of real-life items or scenes that allow you to rotate, zoom in, and interact with on a screen.
Now, if you’ve read a thing or two about our agency on this site, you’ll know that we’ve got long-standing working relationships with some of the best furniture manufacturers in the country. We create their marketing materials, run their online stores, and engage their customers. But from 2023, we started 3D modelling their furniture for easier visualization.
We got tired of calling it a day after a standard photoshoot of a chair or a table. We wanted potential customers to spin the furniture around, zoom in on it, and picture it in various settings.
Sounds intriguing? We thought so too. And that’s why we took a deep dive.
Why It Makes Sense for Our Agency
Why It Makes Sense for Our Agency
So, you know that we don’t play it safe. But there’s a method to our madness, and it all comes down to why 3D modeling made perfect sense for EON.
We Work With Furniture Manufacturers
Some of the most prominent furniture manufacturers in the country were our very first clients. After working with a few of them over the years, we saw the untapped potential in the industry. Online furniture shopping in the region was growing by the minute, but the customers still went in-store to see the products set up before buying.
We thought we could reduce the length of the process by helping buyers visualize their purchase in their space.
We Love a Challenge
Many associate 3D modeling with architects. But since we can’t legally claim to be ones, we had to settle for the next best thing – using our graphic design team. So, it wasn’t just about seizing a market opportunity.
For better or worse, we’re a bunch that thrives on challenges. We don’t accept limiting beliefs. The status quo? We don’t know her.
3D modeling pushed the boundaries of what was possible in marketing and what we thought we should be doing. It was too tempting, we couldn’t help but jump.
We See Potential for Growth
We’d go stir-crazy if we just stayed put. Our team saw the potential in 3D modeling to grow our skills and help the furniture manufacturing industry as a whole by cementing the importance of a webshop and digital visualization. It’s a dynamic, ever-evolving field and a playground for inspiration.
This is not your run-of-the-mill job. With a myriad of tools and innovations sprouting up year after year, it keeps our team on their toes and sustains our enthusiasm for longer.
3D modeling was the highlight of 2023.
Today, our 3D team consists of just a handful of people, but our doors are always open for young starry-eyed talents that can propel us even further. We love that 3D modeling has grown into a full-time position at EON and we’re ecstatic to see where it could lead us.
We promise we’re not switching industries. But we might be expanding…
Are your LinkedIn followers more interested in watching ants run on the ground than reading your posts? Are you actually wondering if LinkedIn has it out for you?
Well, sorry to break it to you but it’s not LinkedIn’s fault your posts are flopping. It’s yours. Tough pill to swallow, I know.
For many companies, LinkedIn is an untapped goldmine. It can draw in potential clients, partners, and opportunities. At the very least, it helps you build authority and share your thoughts on trends in your industry.
But even though there are over 875 million members and more than 58 million companies on LinkedIn, only 1% are using it effectively. And you can be one of those.
Why Your Company Posts Are Duller Than a Butter Knife
Here, I’ll dissect why your posts make people yawn. But I’ll also give you some tips to make sure your posts start sizzling with personality.
So, this is why your LinkedIn followers don’t like your posts:
People Don’t Trust Companies
These days, people don’t like being on the receiving end of corporate sermons. Trust in companies has been in a gradual decline for a while, and the game has shifted towards building authentic connections.
But here’s the thing – how can a faceless company build genuine connections?
Well, that was a rhetorical question. It can’t. A corporate entity is not personable. It can’t relate. It can’t share experiences. And that’s why your LinkedIn followers don’t trust you. But they do trust your employees.
People Trust People
The antidote to your corporate insipidness sits right within your own ranks – the members of your team. They make the magic happen, and they’re the reason why a reevaluation of your LinkedIn presence is in order.
You’re not on LinkedIn to show how great you are. People see right through that. And to be blunt, they don’t care.
You’re there to share the human in you, along with all the ups and downs. That is what people relate to. We all go through ebbs and flows, and it’s those stories that resonate most. So, if you think that harping on about your unbroken string of successes will win you a tribe of genuine followers, you’re lying to yourself.
People Love Originality
Stifling formality on LinkedIn is no more.
Your business should treat LinkedIn just like any other social media platform – by showing personality. This is about using the people who work for you as a means to build relationships. And they shouldn’t toot the company’s horn either.
Your employees should speak for themselves. It’s your team that should be in the spotlight. They’re the ones who can provide insights on current trends, offer a unique perspective, jump into conversations, and share their highest and lowest points.
The goal is to show that your company is a melting pot of diverse individuals who bring real value and connect on a deeper level. They’re not after the money; they’re after a shared experience and the opportunity to learn from others in the community.
Your employees can revive your LinkedIn presence. But they’re not there to shower your company with divine praises because, in the grand scheme of things, it’s not exactly the Eighth Wonder of the World.
What will truly build trust is having employees who are enthusiastic, knowledgeable, and adept at connecting with the movers and shakers in your industry. When they speak, they’re not just sharing words; they’re weaving a narrative that intertwines with your company’s story. It’s this connection that makes others associate your employees with the company.
As a result, what’s written on your team’s individual LinkedIn pages carries more weight than the corporate megaphone.
So What Should Your Company Do?
Now, here’s your most important actionable tip: empower your employees to build their personal brands on LinkedIn. This is the best way to do LinkedIn well.
But don’t police your employees and don’t pressure them to sing the company’s praises day in and day out. Instead, encourage them to share their experiences, weave in mentions of the company where relevant, and not shy away from being real and raw.
When you trust your employees to be their real selves, they’ll trust you back. When they trust the company, they influence other people to do so as well, even if they aren’t on your payroll.
And remember, earning trust is a slow burn, but pays dividends over time. It won’t magically flood your inbox with new customers begging to give you their money after your CMO shares a few opinions on marketing.
Building relationships takes time, and often, the only tradeoff you’ll see is trust and relationships. But if your company has long-term plans, these are the most precious assets you’ll ever own.
It’s almost certain that one of the first things you’ve heard about building a business is carving a social media footprint. It seems as if businesses wouldn’t be able to survive without it!
Although that’s not entirely true, social media will undoubtedly be a valuable asset to your marketing strategy and an indispensable link to your strategy chain.
But social media is not a one-and-done solution, neither is it a one-size-fits-all. So, to use it to its full potential, you need to think about your goals.
In general, there are 9 goals for being present on socials:
- Raising brand awareness
- Attracting visitors to your website
- Creating potential clients
- Growing revenue
- Raising brand engagement
- Building a community around your business
- Offering customer service
- Increasing your presence in print
- Talking with customers about your brand
These points will probably have more than one goal, but that’s fine. In fact, it’s generally encouraged.
However, you should focus on only a few goals until you’re confident enough that you (or your team) can handle more.