The first question to answer is the question why?
It depends on your goals. Are you on social media to promote your products? To attract visitation to your website? Or serve your customers?
In general, there are 9 objectives:
- Raising brand awareness
- Attract visitation to your website
- Creating potential clients
- Revenue growth (through new members or sales)
- Raising brand engagement
- Building a community around your business
- Offering customer services
- Increase your presence in print
- Тalking between people about your brand
They‘d probably have more than one goal, and that‘s fine. Usually, it would be good to focus on a few goals unless you have a team, where more people or groups work with the team for different goals.