Why You Shouldn’t Sleep on Digital Billboard Advertising
People don’t want to see your boring static billboard ads anymore.
They’re used to it. They see it everywhere. They’re tired of it.
And to be honest, they don’t even care about what you’re telling them (or trying to sell to them) because they’re too busy falling asleep from looking at your ad.
Yet, it seems most companies still haven’t gotten the memo. Did your 1995 fax machines finally give in?
Statistics report that static OOH channels can’t even grow half as fast as digital ones, so you’d be right to question why many businesses look the other way.
But with so many owners still stuck in the stone age, there’s many an opportunity to stand out. If you’re willing to invest in digital billboard advertising, that is. And in the last few weeks, this is an area we’ve put time, sweat, money, and some tears into, so we know a thing or two. Turns out, you’re not just born into a wealth of knowledge about digital billboards, even if you work in marketing.
But we did get many great digital ads out there, so it’s worth it.
Itching to know more?
Let’s break it down.
How Are Digital Billboards Different From Traditional?
Well, they’re digital. It’s right there in the name. Next question!
We jest, we jest.
Digital billboards are the fun, younger sibling of static billboards. They’re bright, dynamic, and constantly evolving. They can display multiple messages in rotation, change content remotely in real-time, and even interact with viewers through sensors and mobile integration (but this costs a pretty penny).
Now, we don’t want it to seem like we’re throwing shade at static billboards. Well, we are, but we acknowledge they have their charm, too. Hey, we still create many for our clients, so it’s not like we’re saying you should stop using them entirely.
We’re just saying that comparing static and digital is a lot like comparing a flip phone to a smartphone. Sure, they both make calls, but one does a whole lot more and looks way cooler doing it.
Benefits of Digital Billboard Advertising
As you probably already guessed, there are many advantages of advertising on a digital billboard. Attention spans are getting shorter and shorter, so it takes much more effort to capture that attention from people who are very selective about who they give it to.
But here’s how digital billboard advertising can help your business:
No Printing Costs
If you’re tired of dealing with the hassle of printing on giant vinyl sheets and the headache of manual installation, it’s time to say goodbye to your static billboard ads. Digital billboards ditch the old-school printing routine and save you a ton of cash. Plus, they eliminate the trouble of dealing with physical materials.
Just upload your content digitally (your agency does this for you) and see your ad in the wild. It’s like magic, but better.
Stronger Impressions
Vibrant animations and video loops are the kind of attention-grabbing spectacle you get with digital billboards. And that’s the kind of spectacle that turns heads and prompts conversations. A digital billboard refuses to be ignored, and you’ll find yourself unwilling to look away.
Quick Change of Content
Blink and you’ll miss it – that’s how fast you can update your content on digital billboards. You’ve already bought your ad space, so you can now respond to a sudden trend, announce a flash sale, or just change your ad after it’s run its course. Digital billboard advertising lets you switch things up at a glance – pure, unadulterated flexibility at your fingertips.
Customized Schedules
With digital billboards, you can be the master of your own destiny and find the people who are most likely to want what you have. Want to target morning commuters? Done, now your ad shows up only in the morning. How about advertising a promotion only on Wednesdays? Easy.
With customized scheduling options, you can tailor your ads to specific times of the day, days of the week, or even weather conditions. A whole new world of advertising!
Finishing Thoughts
So there it is – the benefits of digital billboard advertising laid bare for all to see.
Now you can see they’re not just billboards – they’re powerhouses.
So, the next time you’re looking to make a splash with your marketing efforts, remember: go digital or go home. Or call us, whichever works best.
What to Look Out for When Promoting Your Brand
Platform Your Employees
There’s nothing more personable than a smiling face promoting your brand.
Often, companies post photos of team building events. While that’s all well and good, it’s difficult to differentiate individuals. Although team photos can be fun and have a certainly place in your strategy, you should never underestimate the power of a solo shot.
Share, But Don’t Overshare
As a company working with clients and partners, you undoubtedly have many interesting stories to share about them and your joint projects. A successful product or an award-winning service should be celebrated not just internally, but externally as well, through social media.
Don’t cleave to posting tediously long announcements about launching your app or financing a start-up. Although sometimes these posts should be seen on your page, ponder other ways of presenting the story. And remember to mind your tone – formal writing rarely does well on social media. Choose your brand voice, adapt it to your audience, and stick with it.
Neglecting Your Capabilities
Have you ever wondered why a talented individual would want to join your company? Is it the competitive salary? The delectable lunch provided? Not exactly!
In fact, more often than not, driven employees choose to become a part of a company because of their intrinsic desire to grow as a professional by contributing to the growth of their workplace.
As a result, ensure you show the outside world that you house intellectuals and professionals in your industry. Follow the simple truth that talent attracts talent, regardless of whether it’s directly or indirectly. And remember, showcase that you have people who are great and easy to work with.
Why Digital Marketing?
Digital marketing is the most cost-effective option on the market today. All funds invested are funnelled towards the right place and target the right people.
Nowadays, video seems to bring about the greatest advantage. Results are incredibly easy to follow and you can easily establish a direct communication line with consumers.
Since we carry our smartphones with us everywhere (even to a fault), social networking sites are our favourite source of entertainment. This is why it’s imperative for a business to be present on as many channels as possible, i.e., everywhere the target audience most often lingers.
As younger generations are glued to their digital devices and social media, they prefer solving issues with digital tools. Therefore, it’s more likely that they would refer to the Internet for shopping and ordering takeout.
So, if your business doesn’t take advantage of this vast pool of opportunity, you’ll miss out on a profitable source of income and a personal connection with your customers.
