THE CLIENT
BergenStar Freight Services is a leading freight brokerage with expertise in freight management and logistics. It’s a logistics partner that aims to help shippers succeed by reducing costs, maximizing profitability, and streamlining the supply chain. The company has an extensive logistics network of dry vans, trucks, step decks, lowboys, and reefers to meet diverse shipping needs. BergenStar Freight Services is a leading freight brokerage with expertise in freight management and logistics. It’s a logistics partner that aims to help shippers succeed by reducing costs, maximizing profitability, and streamlining the supply chain. The company has an extensive logistics network of dry vans, trucks, step decks, lowboys, and reefers to meet diverse shipping needs.
THE CHALLENGES
After a group of highly-skilled logistics professionals created the service, BergenStar entered the market with limited brand awareness. The company had already established a color palette and a logo, so it needed a comprehensive website to align with its existing branding. The team focused on an information-first approach to help prospective clients grasp the basics of the service.
Additionally, the website needed to contain impactful copywriting to persuade customers to become partners or request a free freight quote.
THE SOLUTIONS
As this was a relatively straightforward ask, our team immediately began working on the website. After conducting rigorous competitor research, we selected a theme. Using the existing logo and colors, we crafted a sleek site that prominently featured the service.
BergenStar also sought to streamline the partner sign-up process, so we included a separate form for potential clients to ask questions, request quotes, or receive support.
The BergenStar website became a sight for sore eyes. While the industry standard often features rigid lines and overly simple designs, BergenStar’s website stood out with dynamic content, moving elements, and animation. And that’s why it made waves.
THE RESULTS
Following the site’s launch, BergenStar Freight Service prioritized the customer experience and brought their business closer to the people. The team found the site easy to navigate, maintain, and update.
Thanks to our collaborative efforts, the company solidified its position as an expert, increased brand awareness, and established a positive brand image across various media platforms.
