We experiment and use precision targeting strategies based on behavior, interests, demographics, and search intent. On Meta, we use advanced audience segmentation, retargeting, and lookalike audiences where it makes sense. On Google, we use keyword intent, contextual targeting, and audience insights. Once we run a few campaigns, we use analytics to refine the targeting. Over time, we expand or shift to similar segments to test and expand our base.

Yes, you can run ads with a small budget. Our team has worked with businesses with huge and tiny budgets, and they know how to get you what you need with the money you have. Even with a limited budget, you can build a foundation for future growth. Of course, you shouldn’t expect huge-budget results on a small budget, so it’s important to manage expectations before you start running ads.

We optimize campaigns continuously. After launching, we monitor the performance in real time. We regularly conduct A/B testing on ad creatives, copy, and targeting, and use the data to adjust the budget, the targeting, and the placements.