Description
Pchelin Raj is a beekeeping cooperative in North Macedonia that was established in 2019. Their main activities involve the production of high-quality natural honey and other bee products. The cooperative provides members with breeding materials, facilitates interaction and communication between beekeepers, and produces and packages products according to the latest European standards.
Challenge
As a newly-formed group, they were struggling to promote their brand and raise awareness about the benefits of honey and other bee products. Since the market for bee products wasn’t developed enough, there was a lack of customer understanding and interest, which Pchelin Raj aimed to change. The group tasked us with creating a logo, product labels, and an online shop.
Solution
Following the client brief, we first tackled the logo. We wanted to ensure it would be easy to understand and recognizable on the market, so we decided to strictly use gold and black. The logo includes a drawing of a bee from a bird’s eye view and the group’s official name on a hexagonal cell background that resembles a honeycomb. As a finishing touch, we added a drip effect to the honeycomb as a nod to the group’s honey products.
Then, we designed the product labels while keeping the color palette, fonts, and branding features consistent and in line with each other.
Lastly, we created the webshop. We developed a comprehensive and easily navigable website that includes the brand’s story, goals, and products. We integrated a custom-made online shop equipped with all the necessary product information and resolved any existing navigational errors.
Impact
The client was able to streamline the sales process, attract new customers more easily, and create a consistent brand identity on all fronts. The logo, labels, and webshop were well-received with no corrections, and the client immediately began building and identifying with the brand.
Pchelin Raj has since become a leader in the market and the go-to place for bee products.
As a direct result of our agency’s hard work, Pchelin Raj’s website was crowned the second-best health and wellness website in the country for 2021.
