THE CLIENT
Panel is a company based in North Macedonia that offers a wide range of products related to bathroom and interior design. Their product portfolio includes tiles, faucets, showers, bathtubs, and bathroom accessories. The company was established back in 1996 as a small family business but has since grown into a behemoth in the regional interior design industry.
Solution
During the first three years of our long-standing collaboration, we made a concerted effort to launch new social media profiles, establish a brand identity across all platforms, and facilitate the brand’s induction into the online world.
Our team developed an all-encompassing strategy that included:
- Developing new buyer personas
- New website
- Creating first-class ads for Facebook and Instagram
- Establishing a consistent visual identity
- Shooting video advertisements
- Conducting showroom photo shoots
- Establishing a blog section laden with knowledge
Impact
After devising a custom strategy for Panel and investing in various types of targeted ads (for engagement, conversion, promotion, or reach), our team reached the right audience and introduced the brand to new potential customers. Our organic, interactive approach has helped shape buyers’ perceptions and achieved great results:
- +10 blog posts on the website
- +23000 followers across its social media profiles
- +10 monthly social media posts
- Shift in the brand’s reputation