Description
Kardio Stojmenov is a popular specialized medical facility in North Macedonia that focuses on providing high-quality cardiology services. The clinic aims to deliver comprehensive care to patients with cardiovascular conditions and promote heart health. It boasts a team of experienced cardiologists and medical professionals dedicated to diagnosing and treating various heart-related disorders.
Challenge
The clinic was established 27 years ago in Shtip, but our collaboration started in March 2023, following their decision to deliver services to patients in Strumica. But since the clinic was native to another town, it needed a healthy dose of promotion to get up to speed in a new environment. To kickstart the process, the team was looking for a quick web solution covering the most essential details like:
- Contact information
- About us sections
- Locations
- Available services
- Social media pages
- News
Aside from this, the team was looking to expand the polyclinic in Shtip and promote the ever-growing medical service arsenal.
Solution
Following the client brief, our team immediately took hold of the social media platforms for four sectors (Aesthetic, Medical, Dentistry, and Pharmacy). Apart from our usual services, we took on an unconventional challenge and put together a medical magazine.
Besides this, our exhaustive strategy included several key elements, such as:
- Building and maintaining a social media community
- Aligning the style and visuals of each profile
- Improving ad spend by transitioning from boost to ads manager
- Creating engaging texts and visuals for posts
- Providing design concepts for internal, external, and digital marketing
- Maintaining an engaged Viber community
- Drafting and distributing PR articles and press releases
- Creating motion video advertisements for upcoming events
- Branding for the company’s upcoming symposiums