THE CLIENT
IQ UP! is a forward-thinking team of entrepreneurs, educators, engineers, animators, and experts in various arts, science, and technology fields. Their mission is to overbridge the challenges the traditional educational system is facing and bring the world of science and technology closer to children.
The team takes advantage of a unique methodology that provides children with intellectual development through innovative laboratories, STEAM educational approaches, and advanced technology.
THE CHALLENGES
As a state-of-the-art brand dedicated to bridging the gap between what children know and what they don’t, IQ UP! needed an online presence to communicate its message to parents of potential students. The brand primarily focuses on education, so the team wanted that to shine through on the new website. Additionally, they aimed to attract new students by providing a glimpse into the educational system they’ve put in place.
THE SOLUTIONS
Following the client brief, our team began developing a website dedicated to education. Since IQ UP! is a pioneer in advanced teaching, the website had to educate, inform, and influence. As a result, we prioritized the inclusion of essential details and weaved a story for the brand and its values through impactful copy.
Since the brand was already well-established, it aligned with a specific tone of voice, color palette, and visual identity. So, we stuck to these pre-established tenets when creating the website and writing the copy.
The multi-faceted website contains information about the company, the teachers involved, incentives to contribute or join the mission, and details concerning each program.
The IQ UP! team also wanted to showcase the busy classrooms brimming with young minds and tailored to facilitate learning, thinking, and doing. So, we included numerous photographs to effectively capture the program’s essence.
The website also includes a dedicated blog section where teachers and mentors alike can write about thought-provoking topics concerning astronomy, technology, investing, and educational methodologies.
THE RESULTS
The client presented the brand positively and educated prospective students and their parents on the core values, programs, and benefits of a cutting-edge educational approach. The blog section helped IQ UP! position itself as an expert by providing up-to-date information on industry-related topics.
As a result of our collaboration, IQ UP! has:
- Increased brand awareness
- Cemented brand voice and color scheme