THE CLIENT
Frotirka was established back in 1961 and quickly became a leader in ex-Yugoslavia. The brand manufactures products from froth fabric and encapsulates a wide array of different merchandise. The company’s main focus is bringing high-quality goods in large quantities across the region, and that’s exactly what it’s managed to do.
THE CHALLENGES
With times changing in the blink of an eye, Frotirka had to fast-track its emergence in the online market. The company was mainly interested in export, after determining that the domestic market had no access to their products. Aside from this, we noticed other roadblocks:
- No online presence or identity
- Conservative values misaligned with the trends
- Limited buyer pool consisting of mainly middle-aged women in the region
- No dedicated customer service team
- A majority of traditional products misaligned with the current market
THE SOLUTIONS
After our briefing, we knew we had to implement new technologies from scratch in order to grow the brand’s image and help it establish an online identity. Our multi-pronged approach consisted of 3 parts:
Part #1
Part #2
Part #3
Then, we developed a comprehensive strategy that included some key elements, such as:
- Building a new webshop and eliminating misinformation and broken links
- Implementing a dedicated customer service representative to respond to queries
- Introduced new products and convinced the brand to expand its catalog
- Creating targeted ads for best-selling products
- Developing smaller, side projects to help the brand from all angles
THE RESULTS
Of course, with intentional and professional design, quick response time, and intriguing online promotions, results were inevitable. We achieved:
- 68.6% increase in Facebook followers, a community growth of over 15,000
- 91.45% increase in Instagram followers, a community growth of over 7,000
- 5% increase in sales from the previous year by establishing a new channel
- +100 monthly promotions since establishing the brand’s identity
- +500 products listed on the new webshop
- 2.5 ROAS
- 5€ CPA
- Thousands of new younger buyers
- Regular giveaways, campaigns, and incentives
- New B2B buyers sourced
- Monthly newsletter with early access sales
FUTURE PLANS
As this is an ongoing collaboration, our team has got plans for the future. We hope to launch the brand into the wider European market by:
- Adding new product categories
- Establishing loyalty programs
- Launching a new optimized webshop with a focus on B2C
- Partnering with influencers
- Expanding our advertising (billboards, apps)
- Developing a private-label brand