Frotirka was established back in 1961 and quickly became a leader in ex-Yugoslavia. The brand manufactures products from froth fabric and encapsulates a wide array of different merchandise. The company’s main focus is bringing high-quality goods in large quantities across the region, and that’s exactly what it’s managed to do.
With times changing in the blink of an eye, Frotirka had to fast-track its emergence in the online market. The company was mainly interested in export, after determining that the domestic market had no access to their products. Aside from this, we noticed other roadblocks:
After our briefing, we knew we had to implement new technologies from scratch in order to grow the brand’s image and help it establish an online identity. Our multi-pronged approach consisted of 3 parts:
Then, we developed a comprehensive strategy that included some key elements, such as:
Of course, with intentional and professional design, quick response time, and intriguing online promotions, results were inevitable. We achieved:
As this is an ongoing collaboration, our team has got plans for the future. We hope to launch the brand into the wider European market by: