THE CLIENT
Designer Plants is an Australian-owned company specializing in designing and manufacturing artificial greenery. The company offers a wide range of high-quality, lifelike artificial green walls, topiary, hedges, and garlands for both residential and commercial use. In 2022, Designer Plants forayed into the US market in an effort to expand its business and reach a new customer base.
THE CHALLENGES
As the Australian and US markets are vastly different, Designer Plants enlisted our help in ensuring a smooth transition. The founder put an increase in sales ahead of other needs but also noted the importance of raising brand awareness and boosting organic and paid website traffic, all while maintaining the same ad spend. After thorough research, we pinpointed other areas in need of improvement:
- Use of local marketing efforts that don’t translate well to the US market
- Low online presence and identity
- Weak brand voice and guidelines
- Limited market reach in the US
THE SOLUTIONS
Following the client brief, we delegated tasks to each member of the team and implemented a full-funnel strategy. Our approach was based on 3 parts:
Part #1
Part #2
Part #3
Our comprehensive strategy included several key elements, such as:
- Improving the existing webshop and facilitating website navigation
- Creating targeted ads for Google, Bing, and Facebook without increasing ad spend
- Building and maintaining a social media community
- Creating weekly blog posts, infographics, reels, and photos
- Automating the brand’s CRM with e-commerce
- Solidifying tone and voice, color schemes, and brand guidelines
- Creating engaging texts and visuals for posts
- Optimizing the website for SEO and targeting relevant industry keywords
THE RESULTS
Since this client was the first to ask for our entire service arsenal, our multi-pronged approach proved fruitful and the results have been exciting. So far, we have achieved:
- 110% increase in sales, 60% more than the desired outcome
- 313.65% increase in website traffic in 3 months
- 195% increase in Facebook engagement rates in 3 months
- 43% increase in Instagram engagement rates in 3 months
- 46% of targeted keywords rank in the first 10 positions
- No change in ad spend
- Increase in brand awareness and mentions
FUTURE PLANS
This project is ongoing, so our team is buzzing with ideas for the future. In the next few months, we hope to continue our engagement with Designer Plants by establishing and achieving:
- A new monthly newsletter for product launches and tips
- Influencer campaigns and partnerships
- Product assortment expansion
- 30% increase in organic traffic
- 20% increase in paid traffic
