Designer Plants

THE CLIENT

Designer Plants is an Australian-owned company specializing in designing and manufacturing artificial greenery. The company offers a wide range of high-quality, lifelike artificial green walls, topiary, hedges, and garlands for both residential and commercial use. In 2022, Designer Plants forayed into the US market in an effort to expand its business and reach a new customer base.

THE CHALLENGES

As the Australian and US markets are vastly different, Designer Plants enlisted our help in ensuring a smooth transition. The founder put an increase in sales ahead of other needs but also noted the importance of raising brand awareness and boosting organic and paid website traffic, all while maintaining the same ad spend. After thorough research, we pinpointed other areas in need of improvement:

THE SOLUTIONS

Following the client brief, we delegated tasks to each member of the team and implemented a full-funnel strategy. Our approach was based on 3 parts:

Part #1

Increase sales

Part #2

Strengthen brand image

Part #3

Boost website SEO

Our comprehensive strategy included several key elements, such as:

Improving the existing webshop and facilitating website navigation
Creating targeted ads for Google, Bing, and Facebook without increasing ad spend
Building and maintaining a social media community
Creating weekly blog posts, infographics, reels, and photos
Automating the brand’s CRM with e-commerce
Solidifying tone and voice, color schemes, and brand guidelines
Creating engaging texts and visuals for posts
Optimizing the website for SEO and targeting relevant industry keywords

THE RESULTS

Since this client was the first to ask for our entire service arsenal, our multi-pronged approach proved fruitful and the results have been exciting. So far, we have achieved:

110% increase in sales, 60% more than the desired outcome
313.65% increase in website traffic in 3 months
195% increase in Facebook engagement rates in 3 months
43% increase in Instagram engagement rates in 3 months
46% of targeted keywords rank in the first 10 positions
No change in ad spend
Increase in brand awareness and mentions

FUTURE PLANS

This project is ongoing, so our team is buzzing with ideas for the future. In the next few months, we hope to continue our engagement with Designer Plants by establishing and achieving: