Description
Sunday is a family-owned homemade sweets business established in 2002 in North Macedonia. Following its launch, the company’s products quickly found their way to shelves in the markets of more than 20 countries. With a focus on offering delectable homemade sweets to homes far and wide, Sunday values quality and taste above all.
Challenge
Although Sunday was already a household name in its own right, the company recognized the need for a comprehensive website that showcases all its sweets. Since the company regularly launches new products, a website would serve as a platform to introduce these products to a wider audience. Aside from this, we identified other areas in need of a revamp:
- The company’s social media presence
- Lack of a dedicated customer service team
- No use of digital marketing strategies to reach wider audiences
- No targeted campaigns for product releases
Solution
After our briefing, we decided to start with the development of Sunday’s new website. To align with the brand’s identity, we followed its existing color scheme and digitally captured it on the site. We developed a multi-angled approach consisting of:
- Establishing relevant social media channels
- Targeting the right customers for the products
- Crafting personalized ads across multiple platforms
Next, we developed an all-encompassing strategy that incorporated crucial elements like:
- Implementing a customer service representative to respond to queries
- Introducing new seasonal products
- Creating targeted ads for best-selling products
- Creating regular giveaways, online trivia events, and games
- Building a portfolio page with the necessary product information
Since the beginning of our collaboration, we’ve launched 2 campaigns per year, one in the summer and the other in the winter. The summer campaign promotes lighter sweets and captures the essence of the season, while the winter one advertises traditional sweets geared toward the Christmas season and the accompanying holidays.
These campaigns have almost always been designed as giveaways and online trivia events in a Wheel of Fortune style but with a guaranteed prize.
Impact
Working within a budget of €5000 and with the help of an intentional, thoughtful strategy, we’ve achieved the following results so far:
- 10k+ Facebook community growth within a year
- 200k+ reach across social media channels
- 25k+ followers across social media channels
- Developed a private-label brand for LIDL
- Partnered with highly respected celebrity influencers
- Thousands of new buyers
As this is one of our longest-standing collaborations and one we’re excited to expand in the future, we’ve got many plans in the making, such as:
- Broadening the brand’s presence in new countries
- Establishing online sales across the region
- Developing other private-label brands
- Adding other product categories
- Partnering with more celebrity influencers
- Targeting the Japanese market
- Expanding our advertising with billboards
